Use this to position the cushion lengthwise or widthwise on the fabric. Often used to orient a pattern, like stripes, a certain direction on the fabric or to keep from seaming sections of fabric together for an extra-long length of cushion.
If two fabric panels need to be sewn together side by side, required for extra-large cushions, switching the orientation will move the seam from across the cushion to the front boxing of the cushion, as seen in Panel Rendition image. Placing the seam in the middle of the front boxing (from center notch to center notch) results in the most desirable looking cushion.